CASE STUDY CONCEPT: Maximizing Supply Chain Performance to Increase Company Profits.In the restaurant industry in India, "Spice Max" is a well-known brand of Biryani Masala owned by a company named "Paramount Restaurant" which is very famous for its Hyderabadi Biryani. This delicious food
Nepal Earthquake Disaster Response Supply Chain — 2015
CASE STUDY CONCEPT: Mission & Operations Planning (M&OP) for Disaster Response Supply Chains.Earthquakes are not uncommon in the foothills of the Himalaya Mountains. But nobody can predict exactly when they will happen, so each one is a surprise. And then people have to respond quickly.
Battle of Smolensk – 1941 Invasion of Russia
CASE STUDY CONCEPT: Battle Strategy and Logistics are Two Sides of the Same Coin.The path taken by the German Army in its advance on Moscow in the summer of 1941 was largely dictated by logistics. The regional transportation network of railroads and paved highways existing at that time had three
Humanitarian Supply Chain – Syria Evacuation (CIV and MIL Supply Chains)
CASE STUDY CONCEPT: Supply Chain Planning Under Conditions of Stress and Uncertainty.Situation Report -- Imagine there is suddenly a real opportunity to stop the fighting in Syria. The UN Security Council has approved the Munich Security Conference recommendation previously endorsed by the
Ancient Silk Road – First Global Supply Chain
CASE STUDY CONCEPT: Timeless Supply Chain Challenges (inventory, location, transportation, and the bullwhip effect).Imagine it is the year 210 A.D. and you are the head of the largest merchant trading house on the Silk Road. The long prosperity of the Pax Romana has created strong demand in the
Disaster Response Supply Chains – Flooding Scenario
CASE STUDY CONCEPT: Challenges of Disaster Response Supply Chains and Humanitarian Logistics.You are in charge of coordinating a major disaster response effort. You are working with a geographically dispersed team of people from different disaster response organizations ranging from government
Java Furniture Company – Indonesia
CASE STUDY CONCEPT: Sales & Operations Planning (S&OP) with Simulations to Support Business Growth. You connect your laptop to the boardroom projector, and the company's supply chain appears on the big screen at the front of the room. People stop talking and turn to look at what you are
Burma Campaign – 1944 Invasion of India
CASE STUDY CONCEPT: Bold Strategies Cannot Succeed without Suitable Supply Chains.Imagine you are the officer in charge of logistics for the Japanese invasion of India in the spring of 1944. You are supporting four divisions attacking from Burma across some of the most forbidding jungle and